Glossary
Client
A client is an individual or organization that receives professional services, advice, or ongoing support from a business.
While all clients are customers, the term "client" is typically used when a relationship involves personalized service, expertise, or long-term collaboration.
Quick Reference
Definition
A client is a person, business, or organization that hires a professional or company to provide specialized services, advice, or ongoing support. Unlike one-time customers, clients often have an ongoing relationship with the business and may receive customized solutions based on their specific needs and goals.
Why This Term Matters
Understanding the difference between a client and a customer helps explain how different business models operate. Service-based businesses such as consultants, agencies, accountants, attorneys, coaches, and healthcare providers typically refer to the people they serve as clients because the relationship is built around expertise, trust, and long-term collaboration.
How It Works
A potential client usually begins as a lead by expressing interest in a business's services. After a consultation or discovery process, they agree to move forward, become a client, and receive the agreed-upon services. Throughout the relationship, the business communicates regularly, delivers work, provides support, and helps the client achieve their desired outcomes.
Examples
- A marketing consultant helps a client develop a digital marketing strategy.
- An accountant prepares financial reports and tax returns for business clients.
- A web design agency builds and maintains websites for multiple clients.
- A business coach works with clients to improve leadership and business performance.
- An attorney provides legal advice and representation for clients.
Related Business Functions
Related Business Models
Consulting Business
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Digital Product Business
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Affiliate Marketing Business
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Related Terms
Frequently Asked Questions
What is a client?
A client is an individual or organization that hires a business or professional to provide services, expertise, or ongoing support.
What is the difference between a client and a customer?
A customer usually purchases products or services through a transaction, while a client often has an ongoing relationship that involves personalized service and professional expertise.
Can a client also be a customer?
Yes. Every client is also a customer because they purchase products or services. However, businesses often use the term "client" when emphasizing an ongoing professional relationship.
What types of businesses have clients?
Consulting firms, agencies, accountants, attorneys, healthcare providers, coaches, financial advisors, and many other service-based businesses commonly work with clients.
Final Thoughts
Clients are more than people who make purchases—they build relationships with businesses that provide specialized knowledge, services, and ongoing support. Understanding the role of clients helps explain how service-based businesses attract leads, build trust, deliver value, and create long-term relationships that support continued business growth.