Glossary
Tutorial
A tutorial is a step-by-step guide that teaches someone how to complete a specific task, use a product, or accomplish a particular goal.
Businesses use tutorials to educate customers, reduce support requests, improve product adoption, and help users achieve success more quickly.
Quick Reference
Definition
A tutorial is an instructional resource that explains how to complete a specific process through a series of organized steps. Tutorials may be written articles, videos, interactive guides, or a combination of multiple formats. They focus on practical application by showing users exactly what to do, making them especially valuable for learning software, business processes, technical skills, or digital tools.
Why This Term Matters
Tutorials help users solve problems independently while reducing the need for direct customer support. They improve customer confidence, increase product adoption, and create a better overall user experience. Businesses also benefit because tutorials become valuable educational content that supports search engine optimization (SEO), customer onboarding, and long-term customer success.
How It Works
A business identifies a task that users commonly need to complete and creates a tutorial that explains each step in order. The tutorial may include written instructions, screenshots, videos, diagrams, downloadable resources, or troubleshooting tips. Users follow the instructions from beginning to end until the desired outcome is achieved.
Examples
- A tutorial explaining how to build a landing page.
- A step-by-step guide for setting up email marketing automation.
- A video tutorial showing how to create a sales funnel.
- A software tutorial demonstrating how to configure user permissions.
- A website tutorial teaching beginners how to publish their first blog post.
Related Business Functions
Related Business Models
Digital Product Business
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Consulting Business
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Affiliate Marketing Business
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Related Terms
Frequently Asked Questions
What is a tutorial?
A tutorial is a step-by-step instructional resource that teaches users how to complete a specific task or use a product effectively.
How is a tutorial different from a guide?
A tutorial focuses on completing a specific task through detailed steps, while a guide often provides broader educational information, explanations, or best practices about a topic.
What formats can tutorials use?
Tutorials may be written articles, videos, interactive walkthroughs, downloadable documents, or combinations of multiple learning formats.
Why do businesses create tutorials?
Businesses create tutorials to educate customers, reduce support requests, improve onboarding, increase product adoption, and provide valuable educational content.
Final Thoughts
Tutorials are one of the most effective ways to help users learn by doing. By breaking complex tasks into simple, easy-to-follow steps, businesses can improve customer success while building trust and reducing frustration. Whether delivered as written documentation, videos, or interactive lessons, tutorials provide lasting value by helping users confidently achieve their goals and get the most from a product or service.